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We’ll leave this to the marketing experts! What Marketers Need to Do The rest of the campaign set-up is specific to your marketing goals. You can add multiple product sets in this section. Once you’ve defined the type of parameter then you can tell Facebook what to do with it in the example below. You need to name your Product Set and then define your rules according to various parameters in a drop-down list. Now it’s time to create your product sets to determine the products that will be used in your Facebook Dynamic Product Ads. For example, you would have a separate catalog and corresponding feed for each country.

The best practice is to have 1 catalog per market.

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Every catalog needs to have a feed URL with the username and password to access the feed from the provider.

Go to the appropriate catalog and follow Facebook’s instructions.

Question: How do I attach the Data Sources (Feeds) myself to a Catalog?Īnswer: As a representative of your company, you can add data sources (feeds) to the catalogs you’ve set-up.

If you’re not able to provide the feed company access, source the URL, Username & Password from them to add the feed yourself.

All the feed partner needs is the list of catalogs they can attach their correlating feed to.

That company can provide access to the appropriate individuals by clicking on “Add People”.

Go to the “Assign Partner” tab and grant access to the company.

Question: How do I grant my feed provider access to my Facebook Ads Manager?Īnswer: Provide access to your feed partner in your Facebook Ads Manager settings by following these steps. If you want your feed provider to attach the feeds to your catalogs, keep reading.

If you don’t have your URLs and passwords and you are using a feed provider, request this information for each of your feeds. Use a product feed as your data source.Īdd the URLs and passwords for your product feeds. When you select this option more fields appear below.

Set automatic file upload schedule (this is the one we use with our clients).

There are two options to configure the data source. Step 4 – Configure your “Product Data Source” This part is where many people get confused. Go to “Product Data Sources” in the left navigation and click the blue “Add Products” button.

Once you hit next, your catalog container has been created and is displayed in the top left of the screen under “Current Catalog”. This naming convention easily conveys which data source should be assigned to a campaign. The best practice is to use a naming convention such as “brand-market”. The catalog is just a container with various data sources. Your business name should appear in the business dropdown and this is where you name your Catalog. For the sake of this post, we’re going to focus on companies that are using feeds and not connecting directly to an Ecommerce Platform. Now select “Upload Product Info” to upload a product feed. Now it’s time to create your catalog! Step 3 – Create a Catalogįirst, select “Ecommerce” as the business category. If there are no catalogs, Facebook will prompt you to create one. Catalog ManagerĬlick “Create new catalog” at the bottom of your catalog list. If the catalog field is NOT already pre-populated in the drop-down menu, you need to add one in Catalog Manager. The second step is to create a campaign name and decide which catalog to use as a data source for your ads. Choose the Conversion Type “Catalog Sales”. A pop-up screen appears where you choose your campaign’s purpose under “Conversion”. Step 1 – Get Started with Marketing ObjectivesĬatalog set-up starts when you create an ad campaign in Facebook Ad Manager.

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Keep reading to find out the details in our 5 step process.ĭescribing how to set-up Facebook Product Catalogs is easy.įacebook Business Manager states “A catalog is a container that holds information about the items in your inventory”.Ī catalog is connected to your product sets used for ads.īecause Catalogs, Product Feeds (data sources) and Product Sets are all tied together, we’re going to review all 3 topics so you can feel confident your ads will contain the RIGHT products.Īre you ready? Get comfortable because we’re going through this process step-by-step. Is the set-up of your Facebook Dynamic Product Ads campaigns more work than you thought? You know how to market your products but how do you get the right products to show up in the appropriate ads in the correct location? The most popular question we get from clients on this topic is how to set-up their Facebook catalogs with our Facebook product feeds.